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Target adding private bathrooms at all stores

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(FORTUNE) — Target is spending millions to add private single-stall locking bathrooms at many of its stores as it looks to reverse a drop in shopper traffic, some of which may have been caused by the retailer’s transgender-friendly bathroom policy.

 

In April, the discounter said on a blog that transgender workers and customers could use the restroom aligned with the gender they identify with, wading into a national controversy and raising the ire of part of its clientele. The move led to a purported boycott of Target by at least one million customers, many of whom argued that Target’s policy would increase sexual assaults.

 

While many retailers have the same policy, including Macy’s and Barnes & Noble, Target planted its flag on the issue in a blog post in which it explained the policy by saying “inclusivity is a core belief at Target.”

 

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